Lucozade Sport 'puts money where its mouth is' with Women's World Cup campaign
thedrum.com
Lucozade Sport 'puts money where its mouth is' with Women's World Cup campaign
As Lucozade Sport launches its World Cup campaign with the England Lionesses team, The Drum caught up with head of marketing Claire Keaveny on how the sports drink is capitalising on its public sports program, tapping into culturally relevant moments and making its brand more sustainable.
May 29, 2019
Lucozade Energy Drink
Jude Bellingham brings energy to Lucozade campaign
Jude Bellingham brings energy to Lucozade campaign
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