Inside your BMW is a showcase of technological artistry. ​ Simply take a seat and surround yourself with technology built from passion and innovation.​ Explore Technology from BMW: https://discover.bmw.co.uk/article/technology-from-bmw #BMWUK #BMWTechnology | BMW UK
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Like eight arms of an octopus in one graceful motion: This is the future of BMW performance. We're integrating previously independent systems into a single control unit—the innovative Heart of Joy—to deliver a drive so effortless and exhilarating, you’ll know you’re experiencing the future of performance. Learn more: https://www.bmwusa.com/more-bmw/technology-and-innovation/bmw-heart-of-joy.html | BMW USA
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