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Type 1 diabetes is criminally misunderstood. Often confused with the more common Type 2, it’s invisible, exhausting to manage, and cruelly complex to explain to others. We developed a strategic brand campaign to help remedy these frustrations. To empower the Type 1 community with a metaphor that helps them explain what their lives are really like—all while repositioning and building awareness for one of the largest producers of diabetes technology in the world. Come see how we helped a global br
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He is an MBA student by day and a tea seller on a cycle at night. Ajay Khanna’s story is full of hope and inspiration. #AajNEWJDekhaKya | Briefly
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