Mating is an exciting time for us as we get to deliver genetic improvement on farm by getting your cows in-calf to our elite artificial breeding bulls. A key focus of our strategy is supporting you to produce the most sustainable and efficient animal. We’re committed to faster genetic improvement, and genomics continues to play a critical role in unlocking the very best in our national dairy herd. 🎥Watch to find out what projects we have on the go to deliver this commitment. | LIC

The path to true love is never easy, especially for farmer Raymond and his Bull, Major ❤️🐂 | BBC iPlayer