RIP Steve Hayden, the award-winning advertising writer and exec who helped create that incredible Macintosh TV spot in 1984 — you know, the one that referenced Orwell’s “Nineteen Eighty-Four.” He died August 27 at 78. The ad came into being when, in 1983, Apple co-founder Steve Jobs told Chiat/Day (the firm for which Hayden worked) that he wanted a spot that would “stop the world in its tracks.” The spot ran ONCE, during the Super Bowl on January 22, 1984. “On January 24th, Apple Computer will i