The future of sports marketing may be intertwined with YouTube’s live NFL broadcast from São Paulo, Brazil, where the Kansas City Chiefs and the Los Angeles Chargers game set a record for the most ...

The NFL's broadcast of Kansas City Chiefs vs. Los Angeles Chargers on Friday will be different for many reasons. Of course, the game is being played in Sao Paulo, Brazil. But that's not the main point ...

YouTube hosted its first NFL game Friday night, September 5, as the Kansas City Chiefs faced the Los Angeles Chargers in São Paulo, Brazil. The streaming platform secured broadcasting rights for what ...

Patrick Mahomes, Travis Kelce and Andy Reid’s Kansas City Chiefs face Justin Herbert and Jim Harbaugh’s Los Angeles Chargers in the most accessible game to viewers on Friday night in Brazil. It’s the ...

YouTube still needs to work out the kinks from its NFL broadcast. The NFL’s second game of the 2025 season between the Kansas City Chiefs and Los Angeles Chargers was broadcast on YouTube — a first in ...

It would seem like the National Football League is going beast mode. The organization’s strategy to reach global youth seems to be teaming up with one of the biggest online celebrities in the world, ...

YouTube’s first ever global broadcast of an NFL game set a record for most concurrent viewers of a live stream on YouTube, with a global average minute audience (AMA) of over 17.3 million The game, ...

YouTube reported a Nielsen-measured audience of 16.2 million viewers of its broadcast of the second game of the NFL season last Friday. The AFC West showdown between the Kansas City Chiefs and Los ...

SAO PAULO, BRAZIL - SEPTEMBER 06: A general view prior to a game between the Green Bay Packers and the Philadelphia Eagles at Arena Corinthians on September 06, 2024 in Sao Paulo, Brazil. (Photo by ...

SANTA CLARA, Calif. — It’s not every day that the NFL commissioner grabs a YouTube star into a bear hug, but Roger Goodell and the biggest sports league in the world want to literally and figuratively ...

YouTube’s first exclusive NFL game, featuring the Kansas City Chiefs and the Los Angeles Chargers—as well as some of the platform’s biggest creators—averaged 16.2 million U.S. viewers, the company ...