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Snap's ads business is cratering, partly because of privacy changes by Apple. Apple has made it easier for users to opt out of ad-tracking, hurting revenue for firms like Snap.
Snap joins Meta, Google and Apple in trying to shape the future of computing with the release of high-tech glasses. Efforts to get people to wear a computer on their face will ramp up in 2026.
Snap announced a new ad-supported gaming platform at an event Thursday, following Apple and Google into the gaming space. Snap's gaming business model stands in contrast to Apple's which will ...
For Apple, Snap could offer value on multiple levels. Beyond iMessages, which some see as a sort-of inclusionary social network, Apple doesn’t have a foothold of any kind in the space.
Apple today shared a new ad titled "Snap-a-Mole" in the UAE, Saudi Arabia, and Turkey to highlight the iPhone 16 Pro 's ...