Multi-year renewal includes measurement of all networks and syndicated businesses, with access to Nielsen’s groundbreaking big data. NEW YORK, October 4, 2024 – Nielsen, a glo ...

Nielsen reveals the top ad spenders in Australia’s finance industry, with ad investments increasing by 9% year-on-year. Key ...

During August, audiences in Mexico increased streaming usage by 2.8 points compared to the previous month, accounting for 22.5% of TV viewing. In addition, MAX joins the ranking this month, increasing ...

Media fragmentation is more rampant than ever, agencies seek unified tools to measure and reach fragmented audiences. Sam Bloom, Head of Partnerships at PMG, reveals how Nielsen is helping agencies ...

When the 2024 Primetime Emmys air on ABC at 8 pm ET on September 15, the winners will have been chosen by their peers within the Academy of Television Arts & Sciences. But we found ourselves wondering ...

David Kenny is Executive Chairman of the Board at Nielsen, a global leader in audience measurement, data and analytics. He served as Chief Executive Officer of Nielsen from December 2018 to September ...

Understanding who ads are reaching, how often, and the outcomes those advertising campaigns drive is the unending challenge of marketers. As outcomes metrics have become increasingly difficult to ...

Tokyo, Japan – September 17, 2024: Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now include ...

In today’s complex media landscape, marketers are constantly seeking ways to optimize their media strategies and understand which channels are driving return on investment (ROI). Generally, television ...

Cindy was appointed interim Chief Financial Officer at Nielsen in September 2024 and is responsible for overseeing the global finance organization, including financial planning and analysis, tax, ...