Alongside new video ad solutions and in-store opportunities, Tesco Media has created a framework offering brands more ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Marketers are spending huge sums of money on retail media search - but without a strong brand you are just frittering budget ...

For Laithwaites Wine, a business that had been largely sales focused, regional testing proved the cornerstone of its ...

The simplest thing you can do to make marketing more effective is to resist change, and take advantage of the associations ...

From collaborating with KOLs in China to driving “incremental revenue” through live shopping, brands are using social ...

The IPA is imploring marketers to adopt a formal learning agenda to drive effectiveness, rather than seeking an ...

As digital ad revenue grows to 27%, the business claims it’s on track to hit its target of 30% despite the biggest revenue ...

Uber has signed a number of partnerships to help it achieve its goal of being both sustainable and profitable, which it ...

Meeting salary expectations is the biggest stumbling block to finding the right talent for your marketing team, according to recruiter Michael Page.

Progress to address marketing’s socio-economic pay gap problem has been slow, but leaders believe the industry can reach a ...

Marketing leaders from HSBC, Meta, Motorway Group and L’Oréal share the key attributes they think marketers will need to ...