Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials ...

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With Apple poised to back RCS, richer brand conversations are no longer optional. Martech is ready; creativity and strategy ...

Intel's campaign delves into the nuanced relationship between technology and education. The campaign showcases how PCs are harnessing the power of AI to create a truly transformative #PadhaiKaFuture ...

Articles written by Abidali Dantrelia ...

Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience ...

AKQA staffers.

As the wellness market evolves, so does the need for accountability. Brands that embrace this trend will earn long-term consumer loyalty, says You Care Lifestyle CEO.

By championing fearless, boundary-pushing childhoods, Horlicks quietly updates its promise of ‘growth’ for the 21st ...

As brands chase fandom gold, the event is crafting a careful expansion playbook—scaling big while protecting the authenticity ...

The Advertising Standards Council of India (ASCI) has introduced an important update to its Influencer Advertising Guidelines, marked by the release of Addendum 2 specifically targeting health and ...