CDPs are adding new capabilities and finding new uses across the organization. Getting the most from them may mean looking ...

Get actionable tips and real-world examples you can immediately implement in your campaigns for a competitive edge.

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Features include low code setup for ...

A somewhat under-performing Amazon Prime event won’t dampen expectations for big revenues this holiday season.

Enhance your model using engagement and demogaphic insights, company attributes and negative scoring to focus on high-value ...