TECOM Group's Majed Al Suwaidi shares how AI will be a crucial pillar of the blueprint for commercially viable and ...

CNN IC's Rob Bradley discusses brand safety, measurement of ad impact, preferred platforms, future trends and more with ...

One of the main challenges in the production industry is the influx of new content creators, writes Artology’s Alaa Al Akawi.

Havas Creative Middle East's Managing Director Fabio Silveira features on Campaign Middle East's MENA Power List 2024.

Designed by social and digital experiential agency, LPS, Skechers reflects on its back-to-school campaign launched at the beginning of August.

"We've made significant efforts to ensure that the transformation isn't just about colours or logos," EMSTEEL Group CEO Al ...

Measuring attention across five social, video and contextual platforms in Arabic, the study evaluates feedback of advertisers ...

Digital agencies are evolving from their traditional roles to become strategic partners to software companies to achieve ...

In addition, being ranked in the top ‘Best Workplaces in the Middle East’, #4 ranking among the Best Workplaces in Media, ...

The Production House Guide 2024 focuses on the region’s production landscape, e-commerce trends, and digital transformation.

Google brings its flagship Accelerate programme to Saudi Arabia, sharing the latest of AI in marketing to the industry.

The rebrand is also a strategic restructuring of the bank to better serve customers and target new segments of the market.