Rolls-Royce has sold more Spectre EVs than Cullinan SUVs, and it's time to make space for more special projects.

This means an electric coupe outsold a combustion SUV, the Rolls-Royce Cullinan, which is pretty unheard of these days.

The company also announced its intention to release an all-new, fully electric model later this year. According to the carmaker, this is the result of a fantastic sales year in 2024, but also a noticeable growing interest in EVs from high-end luxury buyers.

Since being acquired by BMW, Rolls-Royce has witnessed tremendous growth with its workforce growing from 300 employees in early 2003 to over 2,500 in 2025. In 2024, Rolls-Royce sold 5,712 cars, recording its third-best year ever.

Rolls-Royce has ended its run of ever-increasing sales figures with a drop of 5% in 2024. But no tears are being shed at Goodwood, as its lucrative Bespoke customisation division is booming.

Rolls-Royce Motor Cars has announced an investment exceeding £300 million to extend its manufacturing facility at Goodwood. This is the next step in the company’s commitment to creating value for clients by handcrafting the most complex, personal, and valuable luxury goods while providing an unparalleled client experience.

Rolls-Royce ’s all-electric future is coming into clearer view after the luxury British brand announced its second EV will arrive this year. The news came as Rolls-Royce revealed £300m investment into its manufacturing facility at Goodwood.

British luxury automaker Rolls-Royce said on Wednesday it will invest 300 million pounds ($376 million) to expand its Goodwood plant to focus more on bespoke cars for high-end clients, featuring anything from gold sculptures to mother-of-pearl artwork.

Rolls-Royce didn’t announce the detailed sales numbers for each model, but said that the fully electric Spectre was its best-selling model in Europe, admitting it proved to be e