Louis Vuitton and Formula 1 have formed an unexpected alliance, and some fans can’t seem to wrap their heads around it.

If you thought Formula 1 fashion was good before, today's news is proof that the pinnacle of motorsport's sartorial endeavors are only just getting started. Nearly four years after Louis Vuitton first entered the world of motorsport when it debuted a Trophy Trunk for the Monaco Grand Prix in 2021,

Luxury fashion house Louis Vuitton has joined Formula One as global partner and the title partner of the 2025 season opener Australian Grand Prix, F1 said in a statement on Thursday. This year's race in Melbourne on March 16 will be officially named Louis Vuitton Australian Grand Prix.

Louis Vuitton has been appointed Formula 1's Official Partner as part of its new 10-year partnership with LVMH. The luxury brand will be title partner of the Australian Grand Prix and will therefore have a major presence at the Albert Park circuit in Melbourne.

Formula 1 has announced that Louis Vuitton has become the sport’s latest partner in a deal which will see the brand sponsor the 2025 season-opening Australian Grand Prix. Louis Vuitton’s increased presence in the paddock this season was revealed last October through the news that LVMH would become a partner to F1 on a 10-year deal.

One of the most recognisable luxury brands in the world, the famous French fashion house will be the title partner of this year’s Australian GP at Albert Park.

Louis Vuitton will be title sponsor of Formula One's season-opening Australian Grand Prix in Melbourne in March, the sport announced on Thursday.

Kicking off the historic 10-year partnership as the Title Partner of the F1 Louis Vuitton Australian Grand Prix 2025.