Starbucks CEO Brian Niccol has hired a familiar face to lead the company's global branding efforts. Niccol, the former head ...

Starbucks on Tuesday announced it hired food marketing veteran Tressie Lieberman to take its top marketing job, the latest in ...

In his first week on the job, CEO Brian Niccol said improving the company’s branding was one of his four priorities to turn ...

The company grew at a decent pace, profits were strong, and its stock price had more than tripled in the last five years.

Starbucks’ new CEO Brian Niccol spoke for just about six minutes in a pre-recorded video released Tuesday afternoon. In it, ...

Analysts are weighing in after Starbucks reported worse-than-expected preliminary fourth-quarter results and suspended its guidance for 2025.

Starbucks new CEO taps fellow Chipotle alum for top marketing role. Starbucks on Friday announced it hired food marketing ...

A few months after joining Starbucks as its new CEO, Brian Niccol has brought his first Chipotle alum over to the new ...

Starbucks (SBUX) appoints Tressie Lieberman, a former Chipotle (CMG) executive, as chief brand officer under new CEO Brian ...

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

Chipotle Mexican Grill (CMG) is among the most popular companies on Wall Street. In addition to its strong brand presence, ...

Chipotle Mexican Grill (NYSE: CMG) investors have been on edge since the announcement of the departure of powerhouse CEO Brian Niccol in August. The stock fell after its split in June, and it's ...