Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s ...

Tim Cook says Lewis Hamilton’s life story is set to inspire millions in a powerful new documentary backed by Apple.

WWDC 2025, but low expectations and resilient progress highlight a tactical buy opportunity. Click for my AAPL update.

Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

Tim Cook and Lewis Hamilton are on top of the world. Or so it seems, as the CEO of Apple and the Formula 1 racing superstar ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride ...

Apple Inc. is facing criticism from investors and analysts who argue that the company’s once-revered innovation engine is ...

Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the ...

Apple often uses its annual WWDC to launch major new products. That probably won't happen this year. Instead, people will ...

Apple Chief Executive Officer Tim Cook wished a happy Father’s Day to dads across the world in a short but warm message on ...

Apple CEO Tim Cook and actor Brad Pitt took the stage to promote the upcoming Apple Original Film F1 The Movie.