Google Lens is coming to YouTube Shorts in beta. Funny enough, YouTube frames it as a way to learn more about locations and ...

YouTube is introducing Google Lens integration to YouTube Shorts, enabling viewers to visually search for objects and ...

YouTube Shorts has reached parity on revenue per watch-hour relative to core YouTube in the U.S. and other countries, CEO Neal Mohan said.

With these statements and examples, it sounds as if YouTube’s strategy is to position Shorts as a feeder to its long-form content, as opposed to a product that’s worthy all on its own.

YouTube on Thursday announced a series of updates for its short-form video product, YouTube Shorts. These include the ability for creators to upload videos up to three minutes in length.

Starting Oct. 15, creators will be able to upload YouTube Shorts that are up to 3 minutes long. The change will make “storytelling on Shorts more immersive,” Todd Sherman, director of product ...

LOS ANGELES — YouTube on Tuesday rolled out new revenue-sharing tools for content creators on its YouTube Shorts video product in its latest effort to counter TikTok’s unequaled growth.

YouTube Shorts product lead Todd Sherman came on the Most Innovative Companies Podcast to talk working with creators, tweaking the Shorts algorithm, and competing with TikTok. It’s been five ...