Two major media companies, Netflix and YouTube, announced plans this week to utilize new ad formats to keep users engaged, ...

Alibaba, Tencent and JD.com reported earnings that showed better Chinese consumer spending — and the growing benefits of ...

YouTube’s AI-powered Peak Points feature will place ads in a video at a time frame when the viewers are most engaged.

With the help of artificial intelligence, YouTube advertisers can identify moments within videos when viewers are most ...

YouTube has introduced Peak Points, an AI tool that identifies high-engagement moments in videos for targeted ad placements.

YouTube introduces “Peak Points,” an AI-driven ad format that inserts ads after emotionally charged moments in videos, aiming ...

Takeaways YouTube’s Shoppable TV Ads integrate interactive product feeds for real-time purchases on CTV.Gemini AI powers Peak Points to place ads after emotiona ...

Announced during YouTube's annual Brandcast event in New York, the feature is currently in a pilot phase and is expected to ...

At the Upfront event, Netflix Advertising President Amy Reinhard said that AI-generated midroll and pause ads are coming to ...

It's a back-and-forth with advertising on YouTube. First, there's too much, and then promises of improvement are made. Now, ...

Netflix is bringing generative AI to ads, launching context-aware mid-roll and pause formats for its 94 million ad-tier users ...

Google One has surpassed 150 million subscribers, a 50% rise since February 2024, driven by a new AI-focused plan. The ...