Whatever TikTok’s fate in the US, its fashion fads have waned. What has replaced them is much more difficult for brands to ...

May 2025 saw a mix of intense and quirky viral trends, from patriotic support for ''Operation Sindoor'' to the unexpected ...

Taylor Swift's 'Reputation' streams are up this week, as fans anticipated she might announce a 'Taylor's Version' of the ...

The live shopping company hosted its first Super Brand Day on the social media platform, marking its highest-viewed ...

We've applied layers and layers of gel to get the perfect slick back bun and even chopped off our hair for the "French girl ...

TikTok trends like "snatched jawlines" are driving cosmetic requests. Top doctors discuss prioritizing natural results & ...

Dan Povenmire and Jeff “Swampy Marsh” know what they’re gonna do this summer, and that’s celebrate the return of their ...

CELEBRITIES are dressing vintage. And we don’t mean thrifted clothes from charity shops.  Not only do they have access to ...

Self-care life hacks, claimed to improve well-being, often go viral on social media platforms like TikTok, sometimes without ...

Companies such as Sleepovers & Co and Tee Pee Vibe Tribe have also got in the act, organising luxury sleepovers specifically ...

There's a wonderful energy to spring style — a chance to reset, refresh and experiment a little. We've rounded up six of the ...

Soup may be getting a rebrand on social media, but not everyone is here for the TikTokification of things that have existed ...