December hits Tokyo and the rest of the Kanto region, bringing Christmas, New Years Eve, and winter with it! This month sees ...

Tomokuni Tsuji speaks with Monocle about retail expansion in Asia, new character strategies, and why the brand’s enduring focus on joy keeps its business thriving across generations. When Tomokuni ...

Sanrio's "cheeky but charming" punk-rock rabbit mascot, Kuromi, is finally getting her time in the spotlight this Halloween. To honor the 20th anniversary of Kuromi's introduction to the Hello Kitty ...

Sanrio's Halloween 2025 collection includes everything from plush toys and accessories to tableware, inflatables, and home decor items, featuring the brand's signature charm, but now with a spooky ...

Time for a last lil’ booty jiggle before the cheeky Crayon Shinchan pop-up café ends its run on September 21 after three months. But in its place at Wong Fu Fu comes another character collaboration, ...

Sanrio is evolving from a traditional toymaker into a high-margin global licensing platform, with nearly half of FY2024 revenue now coming from royalties and IP partnerships. FY2024 was a breakout ...

Hello Kitty owner Sanrio has struck a multi-year deal with CoComelon outfit Moonbug Entertainment including a new show with characters from both hit franchises. The deal will span content and consumer ...

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Join us as we turn your favorite Sanrio characters into delicious pancake art! From Hello Kitty to My Melody, every pancake is made with creativity and fun. What Sanrio character should we make next?

An action game where you play tag with cute characters in a magical world! Will you become a “Challenger” and escape? Or will you become a “Hunter” and catch the Challengers? Utilize each character’s ...

GungHo Online Entertainment has brought back some of the familiar faces from Sanrio to Puzzle & Dragons, as players can take part in the returning Sanrio Characters event. Starting today and running ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Sanrio might have been built on the back of “Hello Kitty” but the company has spawned quite a few ...