Merlyn is an editor of news and trending content for Food & Wine's news vertical. Her writing focuses on the intersection of pop culture and food, including food trends, celebrity news, food ...

TikTok, Instagram, and YouTube are full of videos about matcha that, more often than not, aren't really about matcha. Performative matcha is the idea that drinking or preparing the tea has become less ...

Close up of an unrecognizable woman holding a cup of matcha tea with green foam. Replacing coffee with a healthy matcha. As I was browsing through my social media feed this morning, enjoying my ...