If the holiday gift you were yearning for but didn’t get was a new Apple Watch, now’s the time to buy one in Amazon’s new sale.

While there are certainly better fitness trackers for hardcore athletes, none of them offer the kind of robust third-party support you’ll get with a flagship Apple Watch, nor do they integrate as well with Apple’s larger device ecosystem.

Amazon has issued steeper price drops on Apple Watch models this weekend, with the Series 10 dipping back down to $329. This reflects a $70 discount off MSRP and is the lowest price seen in the past 30 days. If budget is a priority, the Apple Watch SE 2 is marked down to $199 — the lowest Apple Watch price you can get across the range.

I work construction and am very very hard on wristwatches,” wrote one reviewer. “This watch is worth every penny.”

Maybe you didn't get the Apple Watch you wanted under the tree this year, or maybe being just two days away from Jan. 2025 has you a little extra aware of the fitness goals you set — either way, it's worth knowing the Apple Watch Series 10 is back down to its lowest price ever.

Latest Apple Watch featuring the thinnest design yet, with advanced health monitoring and a brighter wide-angle display for enhanced visibility.

You can also slash up to 54% off the Cricut Hat Press, Echo Buds, TurboTax Deluxe software, and Echo Pop Kids.