Adidas first announced that it had signed a deal with Fear of God in 2020, which was seen as a major get after Lorenzo had ...

Jerry Lorenzo shared during a recent interview that the two have mutually agreed not to renew their contract that is expiring ...

Twelve years after founding Fear of God, Jerry Lorenzo is no stranger to accolades. On Monday night, however, he added one more to the list: the 2025 CFDA Innovation Award. “I just take it all as ...

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In conjunction with an exhibition contextualizing William H. Walker’s cartoons satirizing women’s fashion in the late 19th- and early 20th centuries on display at Seeley G. Mudd Manuscript Library, we ...

Fear of God Athletics has announced the debut of its Fall/Winter 2025 collection, continuing the evolution of its partnership with adidas. Shot by photographer Nadav Kander, the campaign features Los ...

H-TOWN — It's all about the HBCU Culture as the Fear of God and adidas are back at it again, bringing the heat with their latest drop for you to stomp on The Yard at your HBCU: the II Basketball ...

adidas and Fear of God have officially unveiled their Spring/Summer 2025 Fear of God Athletics collection, spotlighting the third colorway of the II Basketball sneaker in Ash Pearl. The performance ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. This might be one of the most recognized sweatshirts on the ...

Fear of God founder and designer Jerry Lorenzo learned Friday morning via Adidas that the Indiana men’s and women’s basketball programs have opted not to wear their previously planned Fear of God ...

The Kansas men's basketball team will be stepping onto the court in style as the program unveiled its new uniforms designed by "Fear of God" founder Jerry Lorenzo. Kansas will be wearing the new ...

If you missed the first drop of the Fear of God x ESSENTIALS NBA and WNBA Collection, now's your chance to secure the hottest basketball gear of the year. ESSENTIALS and Fear of God are back with the ...