In the 1990s, a simple marketing contest called "Number Fever" promised Filipinos a chance to escape poverty. Instead, it ...

Reliance Consumer Products Limited (RCPL), the fast-moving consumer goods arm of Reliance Industries Ltd (RIL), has announced ...

As Indian entrepreneurs lag behind their global peers in R&D spending and innovation, we have yet to establish a truly global ...

TEHRAN- The cinematheque of the Iranian Artists Forum (IAF) will review American filmmaker Billy Wilder’s 1961 political ...

The makers of Poppi, a prebiotic drink, settled a lawsuit stating that marketing claims of a "healthy gut" were not backed by ...

Here is where candidates for Alabama's highest offices stand in the latest fundraising reports for 2026's elections.

An AI-generated holiday ad “scored off the charts” with consumers, according to Islam ElDessouky, global vice president for ...

Coca-Cola has been blasted online after confirming that it has used AI in its much-loved Christmas advert for the second year ...

From Doordarshan to digital, he has not just adapted to India’s changing media landscape, but helped shape it. As he turns 60, what makes him adland’s most bankable brand?

Dr Pepper has passed Pepsi to become the number-two-selling soda in the United States.Pepsi has fallen into third place.Dr Pepper is trying to grow its brand by adding new flavors of its core product.

The number-three soda brand has also not been afraid to discontinue flavors. "And then there are the discontinued flavors such as Dark Berry, Diet Cherry Chocolate, Cherry Vanilla, and Vanilla Float.

The 1990s were a golden age for corporate marketing wars. Few rivalries were as fierce—or as expensive—as the one between ...