On the fan engagement side, Celtics fans showed their usual loyalty, driving record viewership on NBC Sports Boston and racking up over 880 million global video views across social and digital ...

After giving a speech thanking fans and discussing the team's run to the 2023-24 championship, the 26-year-old, five-time All Star capped it off by saying, "Let's do it again." "Let's do it again ...

The Boston Celtics are perhaps the most storied franchises of all time in the NBA, but as we move deeper into the digital era, the way the fans connect with the team has become completely transformed.

Celtics fans of all ages soaked in a celebration 16 years in the making. For Mike and Finn Thurm, the raising of Banner 18 into the rafters at TD Garden provided a “real special memory” for ...

BOSTON (WHDH) - The Celtics fans who returned the beloved diamond ring that Jaylen Brown lost at the C’s championship parade in Boston were courtside at TD Garden Tuesday night when the team ...

Comedian, Massachusetts native, and Celtics fan Josh Gondelman writes about the torment of being down 0-2 to the Knicks. ... Last year, in a turn of events that was huge for me personally, ...