Although Burger King saw a decline in U.S. same-store sales in Q1—as did most in the industry—the chain isn’t hanging its ...

My journey began with an eagerness to uncover what was happening behind the scenes at Burger King, one of the most ...

An curved arrow pointing right. Burger King devised a brilliant marketing strategy — putting their mascot next to celebrities at highly publicized events. The results — their mascot went viral.

My journey started with excitement to delve into the heart of Burger King, an iconic fast-food name, and each of the three ...

The fast-food chain has earmarked over $2 billion toward its Reclaim the Flame strategy, which involves ... The venue gives Burger King better focus on optimizing back and front-of-house operations, ...

A Florida judge denied the fast food chain's 2023 dismissal attempt, stating that the plaintiffs' claims “go beyond mere ...

Burger King went through a rough patch in the early 2000s. It struggled with criticism and legal troubles regarding the nutrition content of its food. Younger ...

Yashinsky's task is to further develop the brand's "Reclaim the Flame" strategy ... granting it increased oversight of Burger King's operations in China. "Burger King appoints chief marketing ...