The Apple Watch Ultra 2 remains the brand’s most premium smartwatch—and October Prime Day is the first time it’s been discounted. The Ultra smartwatch is built for adventurers like climbers and divers versus everyday wearers. It offers a two-day battery, an action button to toggle between apps, a sturdy case and extra brightness.

Prime Big Deal Days (aka Prime Day part two) is finally here. As in years past, Amazon came through with early price drops on major categories, including Apple Watches, weeks ahead of the big day. And now that the event has officially started, prices on some models have dropped even further.

With the Apple Watch SE available at an ultra-low price point, the time is right to get this watch if you’re looking to jump into smart watches or get a user-friendly watch for a family member. Taken as a whole with its convenient features, a smart-looking and durable design, and solid battery life at an excellent price, you can’t beat it!