How Superdry is becoming cool again by targeting influencers after 'dad brand' fought to stay afloat
In recent years, Superdry's hoodies and T-shirts with their bold logos and Japanese writing have increasingly been seen as a ...
Sabrina Carpenter Channels Taylor Swift's Football Girlfriend Style
For Sabrina Carpenter, pop icon Taylor Swift is more than just her " best, best friend ," she's also her music industry ...
Urban Outfitters scrambles after it failed to pivot from Millennials to Gen Z
The retail brand is turning to the suburbs as well as older clientele, broadening its "alternative" reputation.
Urban Outfitters admits it doesn’t know how to sell to Gen Z. Now it wants to pull off an Abercrombie-like turnaround
Selling baggy jeans isn’t enough to win over Gen Z. Urban Outfitters, the young adult retailer known for its alternative, ...
Urban Outfitters wants Gen Z back
The retail family— which includes Anthropologie, Free People and Nuuly — is trying to mimic Abercrombie & Fitch's turnaround, ...
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JanSport Returns to Its Roots with Retro Packs
JanSport, a division of VF Outdoor, LLC., headquartered in Denver, CO, was founded in 1967 in the Pacific Northwest. Going ...
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JanSport Returns to its Roots with Launch of NEW Retro Series
JanSport, a trusted brand for young people for decades is going back to its roots with the launch of its new heritage-inspired Retro Series ? a collection of packs with retro styling that embrace the ...
Can Gen Z make FUBU cool again?
Iconic ’90s streetwear label FUBU made its stateside return at Atlanta Fashion Week amid an embrace of Y2K style by Gen Z.