Starbucks posted preliminary fourth quarter results that shocked the Street on Tuesday afternoon. The company reported ...

Starbucks CEO Brian Niccol has hired a familiar face to lead the company's global branding efforts. Niccol, the former head ...

The company's same-store sales slid for the third consecutive quarter, fueled by a 10% tumble in traffic to its North ...

Starbucks has appointed Tressie Lieberman as its new global chief brand officer from 4 November 2024.

Narasimhan’s replacement was immediately cheered by some of Starbucks’ biggest investors, and Wall Street responded with ...

Starbucks (SBUX) posted preliminary fourth quarter results that shocked the Street on Tuesday afternoon.  The company ...

Starbucks on Tuesday announced it hired food marketing veteran Tressie Lieberman to take its top marketing job, the latest in ...

Tressie Lieberman, executive vice president, global chief brand officer at Starbucks. (Starbucks Photo) Tressie Lieberman is ...

In his first week on the job, CEO Brian Niccol said improving the company’s branding was one of his four priorities to turn ...

Just as he did in his early tenure with Chipotle, when he referred to the brand as “invisible,” new CEO Brian Niccol wants to ...

On Wednesday, Starbucks (NASDAQ: SBUX) released preliminary fourth quarter results that fell short of estimates as weak U.S.