Starbucks to streamline ‘overly complex’ menu, fix prices as sales dip
Narasimhan’s replacement was immediately cheered by some of Starbucks’ biggest investors, and Wall Street responded with enthusiasm as the share price rose 25% in one day after the announcement. Niccol was viewed as a fixer for the stalled brand, which has dealt with struggling sales in its biggest markets like the U.S. and China.
New Starbucks boss to shake up menu as sales slide
The new boss of Starbucks says he will overhaul the global coffee chain's menu as the company continues to see its sales slide. Brian Niccol also announced that he was suspending the firm's financial forecasts for the coming year due to the "current state of the business".
Starbucks Baristas and Customers Have 1 Message to New CEO
Starbucks Corp.’s preliminary fourth-quarter results this week highlight the scale of the challenges facing the company’s new ...
The CDC is investigating an E. coli outbreak linked to McDonald’s Quarter-Pounder hamburgers that has caused one death, ...
Starbucks faced a leadership change amidst operational challenges, including union issues and founder interference. See why ...
The Seattle coffee giant on Tuesday reported weaker-than-expected sales in its fiscal fourth quarter, which ended Sept. 29.
Starbucks withdrew its full year sales guidance after announcing same-store sales for the quarter ended September 29th fell 6 ...
Tim Smith has 20+ years of experience in the financial services industry, both as a writer and as a trader. Starbucks ...
Starbucks Corp said on Tuesday it was suspending its annual forecast as new CEO Brian Niccol develops a plan to turn around ...
Starbucks pre-released earnings on Tuesday, showing sales dropped. New CEO Brian Niccol said he plans to outline a broad ...
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