In this edition of Spotlight APAC, WARC APAC Managing Editor Rica Facundo looks at key trends that will influence how affluents in APAC view luxury, signal status and engage with luxury brands.

The adoption of attention into media planning, buying, measurement and optimization has been meaningful, but slow, due to issues such as a lack of standardization and the poorly understood link ...

This report summarises the latest research from WARC Media, with a focus on Baby Boomers' media consumption. In 2024, over-55s globally will spend 54.4% of their media time online. There is a growing ...

Identifies five trends that will shape marketing strategies of the alcoholic drinks sector in the coming year.

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide. WARC’s latest global projections show that the ad industry is on track for ...

The Sydney Royal Easter Show – an iconic event that has been inextricably connected to memories of Easter's past and Aussie culture for more than 200 years. An initiative of the Royal Agricultural ...

The first episode in a special three-part series that looks at the winners of the WARC Awards, highlighting work that worked and asking what you can learn from it, particularly from a creative ...

The use of humour in advertising is an effective strategy to help brands connect with their audiences, as it involves complex physiological and psychological processes that enhance memory, attention, ...

The third episode in a special three-part series that looks at the winners of the WARC Awards, highlighting work that worked and asking what you can learn from it, particularly from a creative ...

Why is this work relevant for Creative Effectiveness? This work is relevant for creative effectiveness because it shows that purpose can drive brand growth and grow sales at a time when purpose ...

Today, kids in underserved communities don't get the oral care they need, creating a smile gap. Crest and Oral-B are committed to Closing America's Smile Gap by tackling the issues and barriers that ...

In 2023, the cost of media, production and partners, for all markets globally, was €30M. The breakdown was €22 media & €8 production. This is a typical breakdown for media vs production when it comes ...