Having generated organic engagement of 1 billion for its first end-to-end influencer campaign, Dove is calling on creators to ...

Having a dedicated marketing effectiveness team can provide rigour and objectivity, but is that level of resource realistic ...

Consumer confidence increased by two points this month, but marketers are warned not to view it as “light at the end of the ...

With research confirming the negative impact masculinity influencers can have on male mental health, experts are urging ...

Portrayals of older people as having no purpose in life, being lonely or powerless have the biggest potential to cause harm, ...

New research finds using creators for brand building drives long-term equity and short-term sales, outperforming traditional ...

Gap Inc CEO Richard Dickson believes the business has regained its relevance after “losing the plot” on performance marketing ...

Craft, customer, creativity and culture are central to LVMH’s marketing, says global brand officer Mathilde Delhoume-Debreu.

The Kraft Heinz CMO challenged marketers on whether “winning in the room at Cannes” is the same as “winning with consumers”.

The electronics retailer invested in direct marketing channels in its last financial year and moved away from TV spend, as it drove up new and repeat custom.

The White House insists the US President “does not want TikTok to go dark” and his team is still pursuing a deal with the app ...

Top marketer Esi Eggleston Bracey reiterated the thoughts of her CEO Fernando Fernandez in promoting the use of “creators’ ...