As Australia’s leading effervescent vitamin, Berocca had long been pigeon‑holed as a hangover remedy. To broaden relevance, ...

Once approved by regulators, Disney will own 72% of ESPN, with Hearst holding the remaining 18%. Disney CEO Bob Iger framed ...

Of course, the pre-AI era KPIs of measuring brand loyalty are still relevant: repeat purchase rate, customer lifetime value, ...

Covatic's Audience Retargeting directly addresses this critical challenge. Audience Retargeting enables unprecedented ...

In today’s Digest, we discuss OpenX accusing Google of ad auction bias in a new lawsuit, Perplexity being accused of ignoring ...

Shirley Marschall explores vibe targeting, and why it's becoming the industry's latest black box. Oh AI, you really are the ...

ExchangeWire CEO Rachel Smith sat down with DoubleVerify's Mark Zagorski and Ciarán O'Kane at Cannes 2025 to discuss the ad ...

In today’s Digest, we discuss Apple’s new ‘Answers’ team aimed at enhancing AI search capabilities, OpenAI’s $8.3bn ...

Bidmatic Inc ., a US-based ad tech company, announced measurable success from its AI-driven video production platform, ...

Last year, we crowned MiQ’s Zuzanna Gierlinska as Ad Tech Personality of the Year. Zuzanna is an industry veteran with over ...

The ad industry was one of the first to be supercharged by AI. And for better or worse, what a long way we’ve come. In June, ...

Today, (5th August, 2025) JCDecaux India, a subsidiary of the world’s leading outdoor advertising company, announced new ...