Campaign India2h
Neena Dasgupta
The Salt Inc founder and CEO provides three cardinal rules for B2B ad agencies to strike a balance between creative innovation and calculated risk-taking while creating successful campaigns.
Campaign India2h
Omnicom CEO ‘bullish’ following 6.5% organic growth
The agency network is riding high from its Amazon win in the third quarter, despite political and operational turbulence.
Campaign India2h
Crafting the big B2B idea: Balancing creativity and risk
The Salt Inc founder and CEO provides three cardinal rules for B2B ad agencies to strike a balance between creative innovation and calculated risk-taking while creating successful campaigns.
Campaign India12h
Shopcialising: The secret to building last bonds with Gen Z consumers
In India, Gen Z is making waves not just with their cultural clout but with their wallets, too. Pune’s Aryaa Shinde, 20, is a ...
Campaign India3h
'Creative people make the world worth living in': David Droga on advertising's future
Droga, the CEO of Accenture Song, spoke to Campaign's UK editor, Maisie McCabe, at the recent Ciclope event about the evolving role of creativity and the need for growth and relevance in advertising.
Campaign India1d
Marriott’s winning formula: Merging culture, loyalty, and personalisation in its marketing strategy
South Asia, Khushnooma Kapadia, dishes out the brand’s savvy marketing moves and how it taps into diverse audiences across ...