Articles written by Kirsty Hathaway ...

Blue Origin’s mission promised empowerment but delivered disappointment—missed opportunities, tone-deaf choices, and a ...

An out-of-home (OOH) marathon campaign by sports brand Nike is facing criticism for being ‘tone deaf’ following Yom HaShoah, ...

In a campaign built around three 90-second AI-powered radio spots, the FMCG brand partners with FCB to convey that some kids ...

Stranded in a 'lost and found' department, the Bills recount how they vanished—one when mum left the fridge door open, ...

EXCLUSIVE: OMG excels in retention in China’s fiercely competitive media agency market in 2024. Meanwhile, GroupM, Dentsu, ...

The Advertising Standards Council of India updates influencer guidelines, draws the line between generic promotions and ...

How: The campaign originated as a proactive concept from Ogilvy Canada, which worked with the global Vaseline team to develop ...

Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience ...

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AKQA’s founder and former chief executive Ajaz Ahmed has founded a new shop to “rival” existing agencies. Called Studio.One, ...

Chagee, the fast-growing Chinese milk tea brand, has named Eugene Lee, former international chief marketing officer (IDL) at ...