Once a salon-only product, Olaplex has expanded beyond peer-to-peer Facebook groups and into more upper-funnel and ...

The trends in Ad Agency Land over the past few years have been in favor of Publicis. The French holding company has assembled ...

Every organization that has installed a marketing mix modeling solution today wants to be more data-driven. Modern CMOs, ...

You know that old saw about how regulators aren’t technical and don’t get how online advertising works? Yeah, that’s not a ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

This year marked VideoAmp’s second-ever Vampfront, and its first at the (slightly migraine-inducing) Mercer Labs.

Fraud continues to plague the online advertising ecosystem, including on connected TV, said panelists at CIMM East on Tuesday ...

Forget puking rainbows. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact ...

Whether it’s on a shelf, Instacart or an online shopping page, a brand needs to take advantage of every inch it has to ...

Yotpo, the retention-based marketing and analytics company, announced on Tuesday that it is acquiring fellow Israeli tech ...

Here are three areas that marketing technology professionals must handle successfully to get the most out of their AI ...

The Trump tariff situation is in constant flux, creating uncertainty that spells doom for any growth in US ad spending this ...