Google Ads now counts sitelinks toward ad strength in Performance Max, pushing advertisers to prioritize their inclusion.

A new Google blog post shares some broad traffic trends and tells us that AI drives more queries and higher quality clicks ...

Despite AI’s promise of inclusion, search and LLMs still sideline minority languages. Here’s why it matters – and what must ...

Facing a Google Ads slump? Use this step-by-step framework to regain control, communicate clearly, and optimize strategically ...

Learn how to use Callouts and Structured Snippets to make your Google Search ads bigger, clearer, and more effective in just ...

Even the best-paid search campaigns fall short if you can’t convert the leads they generate. Whether it’s a missed call, a ...

Tests reveal ChatGPT Plus quoting content only indexed by Google. Is ChatGPT Plus somehow sourcing answers using Google ...

Google is turning up the dial on AI-powered ad creative, pushing automated image and video enhancements live in Demand Gen by ...

The new ad format lets brands spotlight local partners in Yelp search results – boosting visibility, engagement, and community relevance.

Google Ads now lets you A/B test creative in Demand Gen to get insights into what drives clicks, engagement, and conversions.

A researcher reveals Perplexity’s ranking logic, including entity reranking, manual domain boosts, and signals driving ...

Google has updated the Google Posts creation tool within Google Business Profiles. The update makes it easier to use, by ...