In this article, we explore how established brands are applying CRO tactics and what marketers can learn from their example.

Using social media as a pharma brand can feel risky due to regulatory constraints - but it can make a big impact when used in ...

A truly seamless omnichannel experience is “nirvana”, in the words of Amanda Hudson, former Global Head of Business Transformation at fashion brand All Saints. “I think it’s a journey that everybody’s ...

AI-powered, or vector-based, search is one of the technologies being added to ecommerce stacks to deliver better customer experiences (see our article, ‘What exactly is AI-powered commerce search?’).

Non-fungible tokens (NFTs) are best known as digital collectibles that could be exchanged on online trading platforms for sometimes eye-watering amounts of money during the heights of NFT enthusiasm ...

This article is reproduced from Econsultancy’s report, Email Marketing Best Practice: Setting Goals and Measuring Success, authored by Kath Pay, and one of a suite of nine email guides available to ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

It was fever pitch when it came to AI discussions last year. When tech comes along that brings to mind that famous quote from Arthur C. Clarke (“indistinguishable from magic”), the press takes notice.

“B2B marketing can often be dry, with a specific focus on logical arguments. We selected Avanade’s campaign as our case study of the month as a great example of the power that emotion and storytelling ...

For the last few years, Econsultancy’s Future of Marketing survey has painted a picture of an industry where any thoughts about the future were obscured by what was happening in a marketer’s ‘right ...

The retail media market has come a long way since Amazon first launched its network in 2012. Since those early days, a broad range of retailers and other businesses have established their own retail ...

From healthcare to travel, multiple industries are investing in generative AI technology in order to enhance products and services. Beauty and cosmetics is no different – an industry already at the ...