JuJu Watkins of USC women's basketball is taking the baton from Caitlin Clark as the foremost star in women's college hoops ...

Watkins first signed with Nike in Oct. 2022 while a senior in high school. She was part of a group of student athletes that ...

USC women's basketball star JuJu Watkins continues to make her mark. According to a report from new ESPN basketball insider ...

Nike locked up the USC sophomore star to a new contract extension that gives her one of the biggest sneaker deals in women’s ...

The Fever's new president of basketball and business operations, Kelly Krauskopf, said that she wants to make the Fever's brand like the tech company Apple.

USC's JuJu Watkins has agreed to a multiyear extension with Nike that will give her one of the richest shoe endorsement deals ...

"Just Do It" and "Impossible Is Nothing" don't remain just simple phrases anymore, representing iconic taglines from rival ...

That backlash intensified after Clark was named WNBA Rookie of the Year by the Associated Press and reached a fever pitch ...

This time MLB, with its glut of follow-the-money qualifiers, seems eager to do it again unless the biggest-market Mets or ...

Elliott Hill will take over as Nike CEO on Oct. 14. The longtime company veteran, who's coming out of retirement for the position, will have his work cut out for him since Nike is struggling on ...

Caitlin Clark scored 16 points, but the favorite to win Rookie of the Year couldn’t lead her team to a win as the Indiana Fever dropped an 86-75 decision to the Las Vegas Aces Wednesday in ...

Just so we're all clear, Caitlin Clark is the WNBA's version of Michael Jordan. As the official, certified, Caitlin clark journalist for this site, I must ...