Nielsen to End Panel-Only Ratings That Have Measured TV for Decades
The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...
Marketing Dive4d
Nielsen’s latest MRC accreditation returns it to measurement pole position
Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.
Nielsen Earns Accreditation for ‘Big Data + Panel’ Ratings Measurement
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
The Desk on MSN4d
MRC completes accreditation of Nielsen Big Data & Panel measurement
The MRC this week formally accredited Nielsen's Big Data & Panel National TV measurement product. This article, MRC completes accreditation of Nielsen Big Data & Panel measurement, was first published ...
Nielsen's New Ratings Method Approved by Media Rating Council
The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method ...
TMCnet5d
THE MEDIA RATING COUNCIL ACCREDITS NIELSEN'S INNOVATIVE BIG DATA + PANEL NATIONAL TV MEASUREMENT
The Media Rating Council (MRC) has completed its accreditation process covering Nielsen's innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen's integration of first ...
Nielsen’s Big Data + Panel Technology Wins Accreditation Ahead of TV Upfront
Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...