Sweeney's collaboration with American Eagle, branded "Sydney Sweeney Has Great Jeans," features a denim line designed by the actress herself. According to reports, 100% of the purchase price of The Sydney Jean will go directly to Crisis Text Line, a charity that offers mental health support to domestic abuse victims.

Singer Lizzo shared a denim-themed meme of herself poking fun at the viral American Eagle campaign, which earned the company and campaign star Sydney Sweeney severe backlash