The new hardware feature for the entire iPhone 16 lineup this year is the Camera Control. While it's a fun idea, the execution could have been better.

With the new iPhone 16 Pro and Pro Max, Apple has gone all in on side buttons. There are two on the right side: a power button and the new camera control button. But

Apple today shared a video ad that highlights the new Camera Control on the latest iPhone 16 models, offering a quick look at the button in action.

The Xiaomi 14 Ultra has seriously impressed us with its camera quality, both as an everyday carry street photography camera phone and in its ability to capture pro-standard shots of Taylor Swift during her Eras tour.

Apple has standardised the Action Button across the iPhone 16 models this year. That means the regular iPhone models also have the Action Button alongside the Pro models. Launched with the iPhone 15 Pro and iPhone 15 Pro Max,

Apple’s latest video ad for the iPhone 16 shows off all the things you can do with Camera Control. Here’s a look.

I compared the iPhone 16 against Apple's 4-year-old iPhone 12 to see how much the camera has improved. The results speak for themselves.