“With the rise of genAI and advancements in system design, the demand for computing power is evolving faster than ever. This is the first time I and Lisa [Su, CEO of AMD] have agreed on something,” Intel CEO Pat Gelsinger said during an onstage presentation, humorously acknowledging the collaboration. “But this time, it’s for the greater good.”

The alliance includes a long list of other founding members including Microsoft, Google, and Meta, as well as Lenovo, the company that hosted the announcement at its Tech World 2024 conference in Bellevue,

Intel and AMD are joining forces to establish a new advisory group with the goal of enhancing and better unifying the x86 ecosystem. In other words, the fightback against Arm intensifies. Intel and AMD share access to the x86 instruction set architecture (ISA),