We think that the Ultra badge will also help Apple position its flagship as a worthy competitor to the Galaxy S25 Ultra. Though the iPhone 16 Pro Max and Galaxy S25 Ultra are in the same league already, a new branding could help consumers see the Pro Max as a more direct rival if they don't already.

If the iPhone 17 lineup looks unlike any other series Apple has unveiled, wait for this rumor, as an iPhone 17 Ultra could be coming.

A new image has appeared on social media that appears to confirm the rumored camera change for the iPhone 17 Pro Max, and that it's ready for production

If you've been following iPhone rumors over the last few years, you may remember reading reports that Apple flirted with the idea of

What started as minor leaks was later corroborated by several sources. The iPhone 17 Pro models are expected to have a major redesign.

We've got some more evidence showing the upcoming redesign – and it sounds as though production is on schedule.

Our iPhone 17 Air vs iPhone 17 Pro Max comparison gives you all the info we have so far on the rumored specs, design, features and pricing for both new iPhones.