Hardee’s is also partnering with driver Bubba Wallace and the 23XI team as a sponsor, providing branding on the team’s ...

NASCAR today announced that Hardee's, the iconic American quick-service restaurant brand, is returning to the sport in a ...

Hardee's and BPG Group bring back classic menu favourites with a satirical spot that leans into the QSR's long-standing brand ethos: 'Eat like you mean it'.

Hardee's has become the official Quick Service Restaurant of NASCAR in a multi-year agreement. The brand will also join 23XI ...

Hardee's joins NASCAR once again as it becomes the Official Quick Service Restaurant while also serving as a primary sponsor ...

Hardee’s is back in NASCAR, bringing a sense of comfort, nostalgia and credibility to a sport rediscovering the value of its ...

Hardee’s is returning to NASCAR as Bubba Wallace’s primary sponsor and the series’ official quick-service restaurant.

NASCAR and 23XI Racing collectively brought Hardee's back to NASCAR in a partnership which makes the brand the official quick ...

Hardee’s is returning to NASCAR this season as an official partner of the sport and a sponsor at 23XI Racing.

XI Racing is adding some extra flavor to its 2026 NASCAR Cup Series program. Hardee’s, the iconic fast-food chain long woven ...

With the NASCAR charter suit settled, Hardee’s is returning to the sport, as the primary partner of the Bubba Wallace #23 ...

Bubba Wallace and his 23XI team have reportedly landed a new sponsor for the 2026 Cup Series season as they say prepare to ...