Barthe, a professor of online marketing, remarked to the foreign news agency that personalisation was the driving force behind the memes. “That tickles the egos of consumers,” she said.

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ChatGPT’s Ghibli image craze has gone so viral that it’s being brought up in Japanese courts as copyright concerns rise.

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Essentially, when you upload a photo to an AI art generator, you’re giving away your biometric data (your face).