Starbucks CEO says company will fix 'overly complex menu' to reverse sales slump
CEO Brian Niccol announced that the coffee giant plans to fix its menu and pricing as it seeks to boost traffic and turn ...
KITV8m
Starbucks reveals what an enormous mess its new CEO has to clean up
Starbucks’ new CEO Brian Niccol has a Herculean task in front of him to change the dire state of affairs that the world’s ...
Baking Business44m
Starbucks resetting its strategy
As part of the communication strategy, Niccol said Starbucks must reintroduce itself. “We’re fundamentally changing our ...
MT Newswires on MSN16m
Starbucks' New CEO Niccol Eyes Turnaround Plan Hopes as Sales Continue Sliding
Starbucks (SBUX) new chief executive Brian Niccol is laying out his turnaround plan for the troubled coffee giant that's facing rising competition, a boycott and flagging sales that posted a ...