Starbucks CEO Brian Niccol said Tuesday that he wants to make changes for the company's baristas by addressing staffing and ...

CEO Brian Niccol announced that the coffee giant plans to fix its menu and pricing as it seeks to boost traffic and turn ...

Starbucks (SBUX) thinks it has a problem: enjoying a cup of coffee is too complicated. Once a beloved gathering place, many ...

Starbucks' new CEO Brian Niccol has his work cut out for him. Tasked with reassuring investors that the company's coffee ...

Starbucks' new CEO Brian Niccol has his work cut out for him. Tasked with reassuring investors that the company's coffee ...

The Seattle coffee giant on Tuesday reported weaker-than-expected sales in its fiscal fourth quarter, which ended Sept. 29.

The coffee chain needs to “fundamentally change” strategy, the new CEO, Brian Niccol, said. Shares fell in premarket trading.

Starbucks CEO Brian Niccol has hired a familiar face to lead the company's global branding efforts. Niccol, the former head ...

New boss Brian Niccol got some bad news out of the way early, but bringing back the Starbucks of old will come with a lower ...

Starbucks Corp said on Tuesday it was suspending its annual forecast as new CEO Brian Niccol develops a plan to turn around ...

Starbucks Corp.’s preliminary fourth-quarter results this week highlight the scale of the challenges facing the company’s new ...

Starbucks’ new CEO Brian Niccol spoke for just about six minutes in a pre-recorded video released Tuesday afternoon. In it, ...