The java chain reported sales that fell for the third quarter in a row and suspended its guidance for the full fiscal year ...

CEO Brian Niccol announced that the coffee giant plans to fix its menu and pricing as it seeks to boost traffic and turn ...

Starbucks’ new CEO Brian Niccol spoke for just about six minutes in a pre-recorded video released Tuesday afternoon. In it, ...

Baristas complain about what they say are chronic understaffing and poor pay and benefits, and their inability to easily ban ...

Starbucks’ new CEO Brian Niccol has a Herculean task in front of him to change the dire state of affairs that the world’s largest coffee chain is currently brewing in.

Oct 22 (Reuters) - Starbucks' new CEO Brian Niccol has his work cut out for him. Tasked with reassuring investors that the ...

On Wednesday, Starbucks (NASDAQ: SBUX) released preliminary fourth quarter results that fell short of estimates as weak U.S.

Starbucks' new CEO Brian Niccol faces the challenge of boosting confidence among investors and addressing the concerns of ...

The firm's baristas have complained that they suffer from chronic understaffing, poor pay and benefits. They are also urging ...

Starbucks Corp.’s preliminary fourth-quarter results this week highlight the scale of the challenges facing the company’s new ...

As part of the communication strategy, Niccol said Starbucks must reintroduce itself. “We’re fundamentally changing our ...

Like his counterpart at Nike Inc., where new CEO Elliott Hill also withdrew the company’s outlook for its fiscal year, Niccol is in effect carrying out the classic corporate “kitchen sinking.” This ...