Starbucks CEO Brian Niccol has hired a familiar face to lead the company's global branding efforts. Niccol, the former head ...

The java chain reported sales that fell for the third quarter in a row and suspended its guidance for the full fiscal year ...

CEO Brian Niccol announced that the coffee giant plans to fix its menu and pricing as it seeks to boost traffic and turn ...

Starbucks’ new CEO Brian Niccol spoke for just about six minutes in a pre-recorded video released Tuesday afternoon. In it, ...

Starbucks pre-released earnings on Tuesday, showing sales dropped. New CEO Brian Niccol said he plans to outline a broad ...

Baristas complain about what they say are chronic understaffing and poor pay and benefits, and their inability to easily ban ...

Starbucks’ new CEO Brian Niccol has a Herculean task in front of him to change the dire state of affairs that the world’s largest coffee chain is currently brewing in.

Starbucks' new CEO Brian Niccol has his work cut out for him. Tasked with reassuring investors that the company's coffee ...

On Wednesday, Starbucks (NASDAQ: SBUX) released preliminary fourth quarter results that fell short of estimates as weak U.S.

Starbucks Corp said on Tuesday it was suspending its annual forecast as new CEO Brian Niccol develops a plan to turn around ...

Starbucks' new CEO Brian Niccol faces the challenge of boosting confidence among investors and addressing the concerns of ...

New boss Brian Niccol got some bad news out of the way early, but bringing back the Starbucks of old will come with a lower ...